Hey, I wonder if this asides thing works? I wonder? Well I guess we shall see. But I still wonder. Well wait and see!

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Once you know the basics involved in writing a Press Release, you’ll find it’s a pretty simple process to put one together. In fact, if you conform to “industry standards” and include the information that reporters and editors are expecting to find, your press release stands a very good chance of actually being used.

Here are the formatting rules you need to follow:

Use mixed case. NEVER SUBMIT A PRESS RELEASE IN ALL UPPER CASE LETTERS. As you can see, it’s much more difficult to read that way.

Always follow the rules of grammar and style. Errors in grammar and style affect your credibility. Excessive errors will cause your press release to be rejected.

Don’t use HTML. When sending your press release to online Media, do not embed HTML or other markup languages in it. Including such formatting will negatively impact the readability of your press release. Read the rest of this entry »

One advantage of doing business online is that you can start from scratch without investing much money. Here is a quick 27 Step Action Plan to help you get started… Read the rest of this entry »

Too many entrepreneurs and small businesses dive right into the thick of operations without following basic marketing principles. In business, as in most things, it pays to occasionally take a step back and evaluate the bigger picture. Drafting a very basic marketing plan can help you focus on the right activities, target the right customers and set the best prices.

The STP Process
STP is an acronym for Segmentation, Targeting and Positioning. It represents the highest level of your marketing plan. Ideally, you should start this process before your product or service is ever brought to market. It can still be a worthwhile exercise for an existing product though. Read the rest of this entry »